Youth group praises ‘positive outcome’ from controversial drinking campaign

The Alcohol Health Alliance was good result from Diageo dispute, says Youth Council.

One of the most fervent opponents to Diageo’s involvement in the controversial Stop Out-of-Control Drinking campaign says some unexpected positive developments have come from the initiative.

Despite rallying opposition to what was described as a cynical move by the drinks giant earlier this year, National Youth Council of Ireland deputy director James Doorley believes the resultant establishment of the Alcohol Health Alliance as an independent policy advisory body provided a bright spark from the heated dispute.

“From our perspective, the positive thing is that ourselves and a whole range of organisations across civil society have come together on the Alcohol Health Alliance and that’s the first time that’s ever happened. That’s a positive outcome in terms of saying,‘look, we’re no longer willing to stand by and let the drinks industry decide and dictate health policy in Ireland’,” he said.

Youth group praises ‘positive outcome’ from controversial drinking campaign

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