Irish women are under siege from tobacco companies who are targeting ‘elegant’ and ‘feminine’ packaging at prospective young and old smokers.
Half of poor, young women are smokers, and are ashamed of their habit but are not able to quit nicotine, according to the Irish Cancer Society.
One in three Irish women smoke, which the society described as “an epidemic”.
According to health promotion experts, tobacco companies are trying to reel in women by creating candy-coloured packaging, white packaging, ‘women-only’ brands, low-tar, and new, super-slim products.
Source: Claire O’Sullivan, Irish Examiner, 11/01/2013
Posted by Andy on 01/11 at 10:26 AM in
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