Tobacco company John Player has called on the government to reveal how much plain packaging for cigarettes will cost the state.
It also warned that it intends to “robustly defend its freedoms of commercial speech”.
TDs are due to the debate the Public Health (Standardised Packaging of Tobacco) Bill 2014 later this week in the Dáil, that would introduce mandatory plain packaging for all cigarette boxes.
Minister for Health James Reilly said previously that it is “not acceptable” that companies can use “deceptive marketing gimmicks to lure our children into this deadly addiction”.
He also referred to packaging as a “mobile advertisements for the tobacco industry”.
John Player has criticised that a Regulatory Impact Analysis carried out this year has not yet been published.
Source: Nicky Ryan, thejournal.ie, 30/06/14
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