Talk to Frank is the longest running anti-drugs campaign the UK has had. But has it stopped anyone taking drugs?
Ten years ago a police Swat team crashed into a quiet suburban kitchen and changed the face of drugs education in the UK forever.
Out went grim warnings of how drugs could "screw you up" and earnest exhortations to resist the sinister pushers lurking in every playground. In came surreal humour and a light, even playful approach.
In the first ad, currently being repeated to mark the 10th anniversary of the campaign, a teenage boy calls in a police snatch squad to arrest his mother when she suggests they have a quiet chat about drugs.
The message was new too: "Drugs are illegal. Talking about them isn't. So Talk to Frank."
Source: Brian Wheeler, BBC News
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