Shane O’Neill’s have taken the unprecedented move of promoting the message of the GAA’s Alcohol and Substance Abuse Prevention (ASAP) programme on its senior team jerseys.
This season, each time the club’s senior football team takes to the field of play, their jerseys will be flying the ASAP logo instead of that of a traditional sponsor.
The ASAP programme was set up by the GAA in 2006 with the aim of addressing and minimising the harm caused by the misuse of alcohol and other substances.
To this end, each club in the Association has been mandated with appointing an ASAP officer and adopting a club Drug and Alcohol Policy. However, this year the Shane O’Neill’s club decided to go a step further.
Club Chairman John McLoughlin explains, “The local area has seen significant social and economic deprivation throughout the years, with many GAA clubs in the area serving as a focal point in promoting a healthy lifestyle among players and members alike.
Source: Gaelic Life, 22/05/12
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