The proposed ban on alcohol sponsorship will have no effect on drinking levels, and will only hurt sports groups that need backing from major companies, one of the most senior figures in the global drinks industry has claimed.
Alexandre Ricard, pictured, who will take over as chief executive of Pernod Ricard in 18 months' time, said the Irish Government's plan to end sponsorship and advertising for alcohol would be counterproductive in the long term.
Pernod Ricard is the second-biggest drinks company in the world, and as parent of Irish Distillers counts Jameson, Powers and Paddy whiskey among its numerous brands.
Speaking to the Irish Independent, Mr Ricard claimed the Government's plan was misguided and would fail in its primary objective of reducing drinking among young people.
"The French government has banned alcohol sponsorship of sport for years, and consumption levels are the same as they were before the ban was brought in," he said.
Source: Peter Flanagan, Irish Independent, 03/09/2013
Safer Student Nights
eBulletin
Poll
