MANY PARENTS WHO have enjoyed raising their families may well have encountered a time when their child invented an imaginary friend. This is certainly not unusual and is widely regarded as a routine part of normal childhood development.
In Ireland however, and more generally, our children experience another, altogether different phenomenon, as they are now regularly accompanied by the omnipresence of alcohol brands.
Every day, our children must navigate their daily routine through avenues of alcohol advertising and promotion; their bus stops tell them to dream big, the bus is often wrapped in some humorous spin. When finished homework, their television viewing is bombarded with the thrills and spills of life with alcohol.
Trying to watch live sports, without being hit by some alcohol fuelled fantasy, is practically impossible. And that’s before they ever touch their phones or tablets.
Source: Dr Bobby Smith,The Journal.ie, 23/06/17
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