A range of alcohol promotions will be banned here by January 2021 under new regulations aimed at reducing binge drinking.
Short-term promotional drinks offers, and the sale of alcohol at a reduced price, or free with the purchase of another product or service, will be prohibited under the proposed regulations.
The regulations also see a clampdown on the awarding of loyalty card points on the purchase of alcohol, or the use of loyalty card points to purchase alcohol.
“Alcohol is a drug and one which has real risks and harms associated with it and, as such, should not be a subject of promotional activity,” Health Minister Simon Harris told the Irish Examiner last September, when the proposed regulations were first mooted.
Source: Jess Casey, The Irish Examiner, 30/12/19