Young teens who watch a lot of movies featuring alcohol are twice as likely to start drinking compared to peers who watch relatively few such films, according to new US research.
And these teens are significantly more likely to progress to binge drinking, the US study shows.
The findings prompt the researchers to suggest that Hollywood should adopt the same restrictions for alcohol product placement as it does for tobacco.
They base their findings on a representative sample of more than 6,500 US teens between the ages of 10 and 14, who were regularly quizzed about their consumption of alcohol and potentially influential factors over the next two years.
These factors included movie viewing and marketing; the home environment; peer behaviour; and personal rebelliousness.
Source: irishhealth.com, 21/02/2012
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