Parents in Co Kerry will be encouraged to take their teenage children to the pub to teach them to drink sensibly.
The pilot scheme, backed by the Kerry branch of the Vintners Federation of Ireland and some teachers, is due to be introduced at Christmas.
Publicans who participate will hold promotional events aimed at parents and their 18- and 19-year-old children. The project is designed to tackle the culture of young people drinking fast to get drunk and drinking before they go out at night. VFI Kerry chairman Ger Counihan said he accepted the campaign would be controversial. However, he added: “The amount of alcohol being consumed by young people is frightening. We have to educate them on how to drink or we will have more trouble down the line.”
Source: Anne Lucey, Eoghan MacConnell, Irish TImes, 13/09/2013