Irish people are at a high risk of cancer as a result of the amount we drink – with the most recent figures available showing the average drinker aged over 15 consumes over 11 litres of pure alcohol every year.
That’s 700 times the recommended exposure level set by the EU Food Safety Authority to prevent cancer from food and drinks, according to a substance use expert in Dublin for a conference to mark European Week Against Cancer.
Addressing the conference at the Aviva Stadium, Professor Peter Anderson of Newcastle University backed calls for stricter rules on alcohol advertising and sponsorship here.
“The guidelines for alcohol consumption are not strong enough, particularly when considering it is a carcinogenic,” the professor said.
"Alcohol advertising helps foster more favourable drinking experiences and promotes social approval for consumption. It will not be possible for Irish society to develop a healthier relationship with alcohol if alcohol continues to be marketed in such an aggressive fashion."
Source: Daragh Brophy, thejournal.ie, 29/05/13
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