Fixed price drinks promotions are to be banned in Northern Ireland, it has been announced.
Social development minister Nelson McCausland said the ban was expected to come into force next January.
Promotions such as "all you can drink for £20" will be outlawed. He said the decision followed a public consultation which showed strong support for the move.
The announcement was welcomed by the industry's leading voice, Pubs of Ulster.
Chef executive of the umbrella organisation Colin Neill said: "We have lobbied for this change and we welcome the announcement. Our approach is that legitimate and responsible promotions are important in a commercial operation, but irresponsible promotions have no place in our industry."
He said the industry had worked hard to stamp out fixed price "all you can drink" promos.
Source: Irish Independent, 20/09/12
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