Acccess to official drinks brand pages for users under 18 years old will be restricted under new guidelines.
The makers of alcoholic drinks including Baileys and Smirnoff have agreed to introduce a code of practice for their adverts of Facebook and other social media, and said that such websites are now often the main route for promoting alcoholic drinks.
New guidelines will restrict access to official brand pages for users under 18 years old on social networking sites such as Facebook. Advertising will only be placed in environments where more than 70 per cent of viewers are over 18.
The European Forum for Responsible Drinking (EFRD), which represents the largest alcoholic spirits manufacturers in Europe and America, such as Diageo, said the new guidelines will extend responsible alcohol advertising to brand pages on Facebook, blogs and mobile apps.
Source: Matt Warman, Irish Independent, 24/09/2011
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