A former GAA president, a singer, a student leader and a comedian have all united to dismiss a new anti-alcohol campaign as a "smokescreen".
They strongly object to the fact it is funded by the drinks giant Diageo.
However, the 'Stop Out of Control Drinking' campaign, which has the backing of Fergus Finlay of Barnardos, already has support from some politicians, parents' groups, doctors and other health workers.
Mr Finlay, who is leading the campaign, says the relationship between Irish people and alcohol just has to change.
And although drinks giant Diageo was behind this latest campaign, the organisation's work would be fully independent, he said.
Despite this, there is growing opposition to the project which has gathered pace in the past few days.
Source: Mark O'Regan, Irish Independent, 05/03/15