Two of DCU's leading academics have criticised the controversial Diageo-funded 'Stop Out-of-Control Drinking' campaign, despite the fact that it is being backed by the university.
The campaign has received €1m in funding from the drinks giant, which was represented on the campaign board until last month.
There have been four high-profile resignations from the board in recent weeks but DCU president Professor Brian MacCraith continues to sit on it.
DCU is also named alongside Diageo on the list of the campaign's supporting partners.
However, Professor Anthony Staines, the chair of the Health Systems programme in the School of Nursing and Human Sciences in the Dublin university, said he personally believes the Diageo links to the campaign are a "conflict of interest" which "cannot really be managed".
Source: Emma Jane Hade, Independent.ie, 19/04/2015