Centra has today apologised for a promotion run in four of its stores, which targeted Child Benefit recipients with offers of low price alcohol.
The company has instructed the stores to withdraw the promotion.
The offer entitled ‘Children’s Allowance Day Deals’, prompted widespread criticism and had led to calls for the company to make an apology.
Courtney’s Centra in Fairview and East Wall, along with Aherne’s Centra in Kilcoole, Co Wicklow, and Leavy’s Centra in Tullamore, Co Offaly, produced flyers entitled ‘Children’s Allowance Day Deals’ and featuring a variety of products on offer including cheese, biscuits and pizza.
Source: Brian O'Connell, Irish Times, 03/07/2012