A new complaints process to combat excessively cheap drink promotions in pubs and clubs in Northern Ireland comes into force this weekend.
The industry code to monitor the responsible sale of alcohol has been drawn up amid growing concern about binge drinking, particularly among young people.
One factor consistently linked to the social and health problem is the ready availability of low-cost drinks in licensed premises.
The Joint Industry Code for the Responsible Promotion and Retail of Alcohol in Northern Ireland, formulated with the backing of the local drinks industry, goes live on Saturday.
It was launched three months ago but owners and licensees were given a period of time to adjust to the new system.
Source: Irish Independent, 31/08/2012
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