Minmum price of wine expected to be set at €7.60 in efforts to curb cheap drink products.
Alcohol advertising is to be banned near schools, playgrounds and public transport under long-awaited drinks legislation to be published today.
Advertisements for alcohol products will be restricted to the provision of specific information about a product only, and will be prohibited from glamorising alcohol or making it appealing to children, under the Public Health (Alcohol) Bill to be published by Minister for Health Leo Varadkar.
Under the new laws, the minimum price of a bottle of wine is expected to be set at about €7.60.
Advertising, marketing and sponsorship restrictions will be subject to prosecutions under the criminal justice system for the first time.
Up to now, restrictions on the marketing and advertising of drink have been largely subject to voluntary codes.
Other measures in the Bill will include a ban on on-pitch advertisements for drink in sports games; the introduction of minimum unit pricing to curb the availability of cheap alcohol; and the provision of calorie and alcohol content information on products.
Source: Paul Cullen, The Irish Times, 09/12/15
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