A minister has said it was "not practical in the foreseeable future" to ban sports sponsorship by the alcohol industry.
Leo Varadker, the sport minister, said such a move would have a "negative impact" on sporting bodies, result in fewer people playing sport, and stop Ireland from hosting the Heineken Cup final next year.
He said a code of conduct might achieve more.
Source: Cormac O'Keefe, Irish Examiner, 30/05/2012
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