The alcohol industry engages in “false” arguments to block efforts by countries to regulate alcohol marketing, according to a systematic review of research.
The industry, it was claimed, was “misleading” the public in asserting it did not target its market at children — with the study saying there was “strong evidence to the contrary”.
Furthermore, drinks companies frequently “shift the blame” from the product, and the marketing of it, to the consumer.
The study, published in the journal Addiction, examined 17 research papers on alcohol marketing worldwide, including four in Europe, one of them in Ireland.
Source: Cormac O'Keefe, Irish Examiner, 02/02/2016
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