Alcohol is one of the most heavily marketed products on our shelves with a total market value of €6 billion in Ireland this year. Alcohol marketing targets young people and influences their drinking.
Alcohol Action Ireland gathered together key national and international experts in the area of alcohol marketing - they explore what alcohol marketing actually is, how it works and tell us what can be done to reduce its impact, particularly on young people.
Source: Alcohol Action Ireland, 29/10/2010
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