Anti-alcohol campaigners have voiced serious concerns about revelations that the controversial DrinkAware campaign is planning on targeting schools, with a programme aimed at children.
The campaign promoting the responsible use of alcohol - which is run by Meas, the Mature Enjoyment of Alcohol in Society charity and is funded by the drinks industry - is currently advertising for an Education Programme Manager.
They are planning to run a pilot programme amongst a small number of schools, the employment advertisement revealed. The role will focus on developing DrinkAware's education programme targeted at young people, parents and teachers.
Key to the role will be to "manage relationships with relevant stakeholders" including the Department of Education, teaching unions and parents' networks.
A spokesperson for the Department of Education and Skills last night said he was unaware of the plans and that he had no comment to make at this stage.
Senator Jillian Van Turnhout told the Irish Independent that she was "alarmed" at DrinkAware's plans, saying she considered it "abhorrent" that the drinks industry would consider that they had a role in providing materials related to alcohol for young people in schools.
Source: Nicola Anderson, Irish Independent, 09/03/15
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