Sir, – The objective of the advertising measures contained in the Public Health (Alcohol) Bill is to protect children in Ireland from exposure to alcohol marketing, not to interfere with the ability of adults to choose between brands (November 15th).
Research conducted by NUI Galway found more than half of schoolchildren reported that they were exposed to four or more alcohol advertisements per day. The vast majority were exposed to traditional or offline alcohol advertising, while 77 per cent of the children were also exposed to online alcohol advertising.
The current systems of advertising self-regulation are failing to protect children from daily exposure to alcohol marketing, which can be a sophisticated and powerful influence on their drinking behaviour and expectations.
Source: The Irish Times, 17/11/16
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