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Centra apologises and withdraws ‘Children’s Allowance Day’ beer offer

Centra has apologised and said that it is withdrawing its controversial promotional leaflet advertising  beer offers as part of its ‘Children’s Allowance Day Deals’.

The company said in a statement that it has instructed the retailers who had been distributing the leaflet, two in Dublin and one each in Wicklow and Offaly, to withdraw the promotion immediately.

It follows heavy criticism from retail groups, alcohol awareness groups, politicians and customers for the distribution of a leaflet entitled ‘Children’s Allowance Day Deals’ which contained offers for crates of Miller and Budweiser beer among other groceries.

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Source: thejournal.ie, 03/07/2012

Posted by Admin on 07/03 at 03:42 PM in
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